“ It has been said that within the mountains (or was it the darklands?) there dwells a fluffy creature of immense cuteness. This creature is so adorable that all who encounter it are filled with joy so great their mortal forms cannot contain it. And they explode. Several magic institutions are desperate to study the creature or better yet capture one to prove the theory of an elemental plane of 'D'Awwww'.”
“ In the harbour of a major city a large and terrifying ship made of human nails docks. Nobody seems to inhabit this ominous vessel, someone needs to go on board and unveil the mystery. In comes the PCs.”
“ Imagine that all the humanoid and demi-human laguages are actually the same, but pronounced with outrageous accents and bizarre idiom. All the elves have a French accent, all the Dwarves have Swedish, Dragons have a Pakistani accent...”