“ Weapons or equipment that is heavily relied on can be 'named'. Then the equipment begins to gain abilities beyond those of normal equipment. They might siphon off some of the experiances of their owners (1 to 5%) and level up on thier own. Could be an unintenitional way of creating artifacts. Ships could become sturdier or seem to just barely outrun the worse of a storm that would have surely sunk another vessle, swords could fumble less or resist dulling more, a farmers plow could turn stones aside easier. Anything that is depended on as much as an inividual can depend on as much as another individual could be 'named'.”
“ A weapon of war created by an extinct race, this rat appears normal but is a simulacrum - beneath it's mangy fur is a body of bronze. Commanded by words in a lost language, wherever it goes a virulent and lethal plague follows. The cure is similarly obscure.”
“ In one region of a forest, all of the trees are identical, down to the leaves and the twigs. If the PCs carve something into one of the trees, it could mystically propigate until it covered all of the trees, or could vanish since it was not carved into the one true tree.”