“ In a society, people who are in a higher postition of authority have a bigger incentive to stay on the right side of the law since the more authority you have, the punishments for criminal activities become much more severe. To the point where the most powerful face defacto death/life sentences for every crime.”
“ Could come across a band of refugees. Could have been thrown out of their town by a tyrant taking of their land, bought out by somebody unexpectedly, fleeing a battle they know is coming their way. Could be proof of what they are searching for, hints and tips of what is to come, or just to broaden the reality of the world.”
“ If you want to add a 'supernatural' touch to your campaign, define the rules of magic and the universe. Make your players comfortable with those rules. Then your new supernatural creatures must then break those rules.”