There was once a tribe of humans that was referred to as “the Wild Ones.” They were humans who were linked to the wild natural world, having animal characteristics.
This man looks like no one to be trifled with, and that assessment is correct.
While traveling trough farm land the PCs come upon a merchant sitting on a wrecked wagon without a mule attached to it, hid face burrowed in his hands. He explains that he was robbed by petty goblins, unable to defend himself he had retreated. He asks the PCs to help him retrieve the mule before the goblins roast it, as a reward they may keep his goods. How hard can it be?