If one travels, you might notice it. Each one has a blue orb on their signage or somewhere in the shop. The merchants seem to specialize in foreign goods, but often buy local produce and products, to trade in other places. They seem totally unrelated to the others. It seems to be a secret organization, but nobody knows for sure.
In the province of Behar in India, there is a bizarre custom that persists to the present day. Young men are kidnapped at knife (gun) point, and forced into marriage. If they refuse or cause trouble upon meeting their blushing bride-to-be, they are told that their family members will come to harm or even be killed if they resist. Some manage to fall in love or accept their fate. This scenario can be adapted to any rpg, ideally with a pc in the role of the abducted future husband!