If one travels, you might notice it. Each one has a blue orb on their signage or somewhere in the shop. The merchants seem to specialize in foreign goods, but often buy local produce and products, to trade in other places. They seem totally unrelated to the others. It seems to be a secret organization, but nobody knows for sure.
The PCs are invited to play in lumberjack games. They must see how quickly they can cut down a tree, how quickly they can use a great saw to cut a wheel from an already dropped tree, and must stay on top of a floating log while a lumberjack tries to roll the log to make them fall in the water. The winner gets beer and pancakes