“ An insignficant little species, the candlebug (or waxmoth) is a persistent bane for mages and merchants alike. Each the size of a small digit, these little scarabs thrive on wax and burrow up inside candles, ruining them. Sometimes a late-night worker will hear a crack and a sizzle as his candle expires, only to find the half-burned remains of a waxmoth squirming around on his desk. This is very annoying in worlds where candles are expensive...”
“ What about a 'criminal' society with distinct laws - for stealing, the larger the value of something stolen, the less punishment the courageous thief recieves (but must return it of course). For this pirates(?) caught petty thieves deserve to be punished harshly. If you take, you better take a lot.”
“ How about a dragon how cheerfully rules over a kingdom; his people all know him for what he is, and dragons are looked upon as wise and benevolent creatures. Dragonslayers from other kingdoms coming to free it from 'tyranny' are likely to get beaten to death by peasants with cast iron skillets.”