“ The PCs see a large oak tree, a curious species of yellow and black butterflies swarm around it. Upon further inspection they find that the tree is hollow and that there is an underground cave in it from which the butterflies appear. Will they inspect this strange cave?”
“ A magician develops a new way to make scrolls and can sell more powerful spells for cheap. Problem is, whether the magician is aware of it or not, the spell's power comes from spirits trapped by the magic that makes the scroll. Once used to power the scroll, the spirit is driven mad by the forces that have ripped through it's being, and often develops a homicidal thirst to destroy the one who tormented it. The spell the spirit was used for may have left some residual power in the spirit to give it more abilities than it ever used to have.
Buyer beware!”
“ A nation state has a hardline tradition of transparency in government. So much so that any and all information held by their military and intelligence services is immediately declassified and published when the said information is no longer relevent to current and ongoing activities. Even if such information might be diplomatically toxic.”