“ A cult's theology is binding on the god involved: it is possible for that god to believe (and <b>see</b>, just like Winston Smith in 1984) that other gods are mythical, or jumped-up demons, or failing older spirits, even while those gods actually exist and thrive and act in the cosmos, even while working against him.”
“ Someone needs the blood of a dragon, given willingly, to make a rare potion. Guess who gets hired to sweet-talk a dragon into giving up some highly powerful blood?”
“ The PCs are walking along the road, when suddenly a bunch of bandits attacks. The player's dismiss it has just a random encounter, when they find an ornate ring on the leader, obviously out of place with the seemingly poor bandits, who could only afford cheap leather and weapons. This ring has a symbol on it, which, if researched, sets the PCs on a quest. And from then on, the players don't look at random encounters the same way...”