“ Weapons or equipment that is heavily relied on can be 'named'. Then the equipment begins to gain abilities beyond those of normal equipment. They might siphon off some of the experiances of their owners (1 to 5%) and level up on thier own. Could be an unintenitional way of creating artifacts. Ships could become sturdier or seem to just barely outrun the worse of a storm that would have surely sunk another vessle, swords could fumble less or resist dulling more, a farmers plow could turn stones aside easier. Anything that is depended on as much as an inividual can depend on as much as another individual could be 'named'.”
“ The Red Lipstick - almost blood dark, this lipstick changes to become the perfect shade of red for the woman, and only woman, wearing it. She will attract positive attention from men, and will be the subject of female envy, for who else has such perfectly red lips?”
“ When someone befriends an animal, s/he obtains the ability to unite their souls together and take on the form of that animal as well as its abilities. S/he also gain some properties of that animal even when they are no keener t transformed, such as resistence to cold or senses. If s/he really wants to s/he can half transforms taking on characteristics of the animal and their normal form”