“ The road has never been more than an overgrown mud track, little travelled and little cared for, petered out to nothing more than a flattened earthen line, barely distinguishable from the rest of the landscape. The soil is dark and fecund and dark oaks stand like sentinels at the forest edge, their branches high and leafy. From them hang grizzly human bones, skulls and shiny precious stones. Who put these strange totems there? Are they warnings? Do the PCs dare to take the stones?”
“ 'AIEEEEE! YAI-YAI-YAIEEEEEE!'
Loud war-screams shatter the silence of the forest. The party, scrambling quickly over the thick forest floor, are ambushed by savage elves, dropping down from the trees and rock outcroppings. Their hair is cropped into mohawks and their arms are striped with tattoos.
They attack, and scalp unfortunate victims.”
“ The player characters, experienced and somewhat well known, hear rumors and travelers' tales about a distant area being overrun by dragons (or other terrifying monstrosities). The locals have sent them a message, begging for heroic aid.
When they investigate, they discover that nothing of the sort is going on. It turns out that a group of thieves wanted them out of the way so that they could rob them (or someone who would normally receive their protection).”