“ A demon who isn't some hideous creature bent on consuming souls, bu is, in fact, a likable chap who enjoys having pleasant chats with people - trying to talk them into becoming his servants.”
“ Mazetown stands right around the entrance to the Maze, and its whole economy depends on the people coming to visit the ever-changing and apparently sentient dungeon. They don't get all that many visitors, but the ones that do come tend to be rather generous in their spending; after all, if anything you take inside vanishes as soon as you go in, and everyone who manages to come out usually does so with fabulous treasures in tow, why not spend your coin on R&R before getting started?”
“ Minor Cultural Modifier: The culture believes, for the soul to leave the body, the corpse' eyes must be open. So any member of that culture takes care any dead body they find has its eyes open. Doubly true for those they kill themselves, for then the corpse will surely rise as an undead hunting him.”