“ The player characters, experienced and somewhat well known, hear rumors and travelers' tales about a distant area being overrun by dragons (or other terrifying monstrosities). The locals have sent them a message, begging for heroic aid.
When they investigate, they discover that nothing of the sort is going on. It turns out that a group of thieves wanted them out of the way so that they could rob them (or someone who would normally receive their protection).”
“ Purple deer have begun to appear near the ruins of a fallen city, or other place of power. Hunting the deer is absurdly easy, as their coloration makes them easy to see. The heros prepare a feast from a freshly killed deer find out several hours later that the meat of the new purple deer is poisonous. This can range from cramps and vomiting to the truly sinister and lethal.”
“ Draw the party together as debtors to the local lord, king, head of the thieves guild, or mercenary clan, who is forcing them to work together to pay off their debts.”