“ It has been said that within the mountains (or was it the darklands?) there dwells a fluffy creature of immense cuteness. This creature is so adorable that all who encounter it are filled with joy so great their mortal forms cannot contain it. And they explode. Several magic institutions are desperate to study the creature or better yet capture one to prove the theory of an elemental plane of 'D'Awwww'.”
“ Draw the party together as debtors to the local lord, king, head of the thieves guild, or mercenary clan, who is forcing them to work together to pay off their debts.”