“ The peasants of the wood use crudely carved symbols to ward off wolves. They think the symbols are emblems of purity and goodness and that keeps the wolves away. The symbols work, but not for the reasons the peasants believe...
The symbols are actually arcance evil symbols which the wolves know and fear, but to which the peasants are oblivious. So how gullible are the peasants going to be when a strange horned man displaying the symbols on his shield turns up and asks for their allegiance?”
“ A small, primitive village has yet to discover fire, which is a good thing because there are highly flammable (but not otherwise dangerous) gasses in the air. The heroes, blissful in their ignorance, don't know that and think it a wonderful idea to show the locals open flame.”
“ The dwarven gods true names can only be known by dwarves. They are referred to by nicknames in the presence of non-dwarves. I.E. Gudurran( Allfather) Baenna ( Hearthmother) Dudrak ( Ore), etc. No torture or magic or direct intent can reveal their true names to non-dwrves.”