“ The peasants of the wood use crudely carved symbols to ward off wolves. They think the symbols are emblems of purity and goodness and that keeps the wolves away. The symbols work, but not for the reasons the peasants believe...
The symbols are actually arcance evil symbols which the wolves know and fear, but to which the peasants are oblivious. So how gullible are the peasants going to be when a strange horned man displaying the symbols on his shield turns up and asks for their allegiance?”
“ While walking through the mountains, emerging from several small crevasse near you and begin attacking the party member with the most exposed skin. The Beez are creatures the size of a fist, with minimal stats but high agility. There is ten or more beez. Their sting causes a immediate loss of hitpoints.”
“ Religious city. Hundreds of vendors selling small statues which sole value is as a donation to one of the many gods that are worshipped.”