“ Want to avoid fighter types focusing on swords? Make Longswords and Bastardswords the weapon of the Noble class, with a death penalty for other to carry. These weapons will be ornate and finally crafted. Adventurers will be stuck with cheaply made broad and shortswords, while professional fighters might use two handed swords.”
“ The peasants of the wood use crudely carved symbols to ward off wolves. They think the symbols are emblems of purity and goodness and that keeps the wolves away. The symbols work, but not for the reasons the peasants believe...
The symbols are actually arcance evil symbols which the wolves know and fear, but to which the peasants are oblivious. So how gullible are the peasants going to be when a strange horned man displaying the symbols on his shield turns up and asks for their allegiance?”
“ Small village tavern specialty of the house is fresh cow blood mixed with milk. For each order they go out back and actually draw blood from a cow by puncturing a vein in it's neck. Fresh blood brought to the table where they poor milk into the glass of blood in front of the customer so they know how much blood they are getting.”