“ Faerie foods with unusual effects. Like faerie sausages that turn the eaters into wiener dogs, faerie wines that make the drinker whiny, etc. There's a table in Palladium Fantasy RPG which has a table of ideas.”
“ Rain slowly builds, thunder and lightning continue to roll in. Road muddies, horse/wagon getting stuck in the mud. Thunder strikes coinciding with a deep hole a horse just walked in, horse panics, breaks its leg (maybe just sprain?). Horse is decompacitated and the rain just went from pouring to an all out monsoon. Shelter needs to be found, horse needs to be taken care of, covered in mud, add the posibility of items being lost to the confusion with the wind and dealing with spooked animals.”
“ Believable magic, like ordinary physicis, operates according to some invariable laws that always result in some kind of cost or 'bounce back'. The grater the magic, the more it should cost the character physically, emotionally, and spiritually.”