The party is walking through the forest at night when they come upon a clearing. Half a dozen black-robed corpses lie scattered across the ground, and a pentagram of blood is shoddily drawn in the dirt.
It seems these people summoned something they could not control. Whether or not the demon returns is up to the GM, but it would be just as rich if the demon never returned, and for the rest of the night, every stray sound or odd shadow will be jumped at!
A party of adventurers walk along late on an open plain, on a moonless night. Abruptly, War screams, the clanging of metal and death-cries are heard. It is an open plain, and nothing is seen, but the sound of a huge battle is all about them. The sounds continue for a half hour before stopping as suddenly as they started. What was it? Perhaps the ghouls of a long-gone battle, reliving their unfortunate last memories...
In some remote regions of the lands, voices of spirits and ghosts can be heard whispering in the wind, and wispy movements can be seen out of the corner of the eye.
"Ladies and Gentlemen of Worth, please come closer and have a look... " In a little stand with numerous maps, the human Advantos sells land-rights with a shining smile and jovial talk at bargain prices. He sells even squatter rights (first to settle is the owner). About 20% of the lands do not exist or belong to someone else. About 30% do not have even that value, or have other problems attached- swampy, cursed, haunted, Old Indian/Pet Cemetery (tm)... Be assured you will not see this man in the same city twice.