This is a study of the effectiveness of not the individual but a group of individuals. This is an Open Ended Plot which will not be fleshed out by a single person but by who ever chooses to add content.
Swimming with the Great Western Tide that sweeps towards Tarrod from the far west of the Ocean, the mighty and enigmatic Uuluun sing songs that speak of the unfathomable gods of the deep, and wrestle each other in seabed-shaking contests of strength and martial skill.
Surnames: The Chinese were among the very first cultures to adopt the use of hereditary surnames (around 2800 BC). But the custom didn't quite catch on in Europe - at least not until the Venetian aristocracy made it popular sometime between the 10th and 11th centuries AD. What culture made it popular in your setting and why?