A race that are always born as twins and only one recieves a soul. The other is soulless therefore without pity, shame, or guilt. The evil race. Can't tell them apart by looking at them.
A flower possibly in the plains or maybe all over that is always tilted towards a certain place. Sunflowers. Could possibly follow the sun or could be forever facing a certain position because of something that happened, either the air forcing it that way and it staying, the fire was so strong that the flowers faced away from it. It could be that in one spot a large fire was made or a fire war where many fire elementals were destroyed by the True Gods and radiating out from that point all of this flower is facing away from it so no matter where you are you always know where this place is by seeing which way the flower is facing away from.
Something lives in the fog in a certain region and travels with the fog. Kidnaps or kills, or is simply heard and "felt".
There are no scrolls in this world, but there are crystals of various sizes, colors and qualities. Every spell has a requirement on the amount and characteristics of crystals that must be held in order for the spell to be cast, crystals which would shatter should the cast be successful. Now picture a land where crystals are scarce except for high concentrations of them in specific spots throughout the land. A number of scenarios could occur, such as benign companies selling the mined valuable for cheap, a region in constant magic-intense war zone, an area of crystals in the quicksand, or an undiscovered patch next to a town...