There is an important pair of fraternal twins. Possibly minor dieties, sorcerers, or maybe just an important pair of nobles. One is evil and one is good. The thing is, the one who looks evil at first glance is the good one, and vice versa.
There is a person who has a well-known reputation, probably involving something illegal. But this person is either very clever and crafty, or really like his or her privacy, for no one knows who this person actually is. As an added twist, perhaps this person is of an age that would noramlly be wildly inappropriate (say, a child is a much-feared bandit) or maybe not the expected gender or even race.
One of the most wanted assassins in the realm looks exactly like an important person (local nobility, PC, etc.) This may or may not be common knowledge.
There are those as rich as kings but dress as peasants and worry not about funding. To visit their true homes one would see wealth of untold value scattered as dirt is in a hut. They know the monetary value of their possessions but they have long lost any true value to their owners. Experience is their currency and their curse. They dispense secrets of the ages as if discussing the weather. Few things have they not experienced so that very little gives them joy. They are the lost ones looking for new life while humoring the mortals around them.
On a location with numerous webs, and at least one big spider, there is a something inside a cocoon. It is humanoid in shape, still moving. If the heroes free it (not before they kill or drive away the spiders), they meet a ... zombie!
The poor zombie wandered the dungeon alone, and tried to kill a big living creature (= a spider). The spider used the usual treatment, even if this victim did not look tasty. The zombie can be easily killed as any other zombie. It got but several doses of spider-poison, so can be something worth if it is extracted. You can mention to a druid or ranger the fact the spider had no poison anymore.