Often times in when alchemy is thought of, we think medieval times with wizards and sorcerers. What if such things existed in modern days such as today? What if the focus of alchemy is common knowledge is can be used for favorite drinks? What if you have a soda machine that can create soda with special properties? The varieties is endless, though good taste is limited. What kind of concoctions can you create?
City, group, religion; every time a significant event happens to the city/person a new name will be given to signify the event. Could add the names to previous ones like a list of titles or could just be completely changed every time.