As you travel through the thick growth of a forest, a great shadow suddenly moves over you. You raise your head fast, but whatever it was, it was faster. However you try, you don't see anything, and nothing approaches you. Maybe it is better so.
City, group, religion; every time a significant event happens to the city/person a new name will be given to signify the event. Could add the names to previous ones like a list of titles or could just be completely changed every time.