The peasants of the wood use crudely carved symbols to ward off wolves. They think the symbols are emblems of purity and goodness and that keeps the wolves away. The symbols work, but not for the reasons the peasants believe...
The symbols are actually arcance evil symbols which the wolves know and fear, but to which the peasants are oblivious. So how gullible are the peasants going to be when a strange horned man displaying the symbols on his shield turns up and asks for their allegiance?
People argue about the true form of the beasts known as "Bloodtouches", since they seem to take dozens of forms. Unfortunately, their bite's effect isn't in doubt. Anyone bitten by the bright crimson beasts rapidly loses all hair; their skin color shifts to bloody red. Many people fear those under this curse; villages of blood-skinned outcasts huddle in the wilds.