The peasants of the wood use crudely carved symbols to ward off wolves. They think the symbols are emblems of purity and goodness and that keeps the wolves away. The symbols work, but not for the reasons the peasants believe...
The symbols are actually arcance evil symbols which the wolves know and fear, but to which the peasants are oblivious. So how gullible are the peasants going to be when a strange horned man displaying the symbols on his shield turns up and asks for their allegiance?
Medieval Britons didn't write contracts. Instead, men making agreements would clap their knives onto an altar and recite the agreement three times to seal a deal. Even after the Normans introduced written contracts, British nobles would wrap the parchment around a knife to authenticate it.