The peasants of the wood use crudely carved symbols to ward off wolves. They think the symbols are emblems of purity and goodness and that keeps the wolves away. The symbols work, but not for the reasons the peasants believe...
The symbols are actually arcance evil symbols which the wolves know and fear, but to which the peasants are oblivious. So how gullible are the peasants going to be when a strange horned man displaying the symbols on his shield turns up and asks for their allegiance?
Rich Romans raised fish in private pools at their villas. A favorite fish was lamprey, a parasitic fish which sucks off blood and flesh but made an excellent meal. A particuarly gruesome punishment for slaves was to be thrown into the lamprey pool, where their flesh was ripped from the bone by swarms of the jawless fish.