The peasants of the wood use crudely carved symbols to ward off wolves. They think the symbols are emblems of purity and goodness and that keeps the wolves away. The symbols work, but not for the reasons the peasants believe...
The symbols are actually arcance evil symbols which the wolves know and fear, but to which the peasants are oblivious. So how gullible are the peasants going to be when a strange horned man displaying the symbols on his shield turns up and asks for their allegiance?
Wytchwolde-Under-Ash, once a great Thorpe, was razed to the ground by the ruthless, and truth told more than slightly deranged, Porcelain Princess and her henchmen, the Purifiers. When the flames had at last subsided, and a kaleidoscope of swirling, dull-gray ash choked the sky, nine hundred acres of old growth iron spruce, black larch and weeping birch, was burned to utter cinders, along with the entire coven of witches comprising the Sisterhood of the Silver Teat.
Now, centuries later, the forests are somewhat re-grown, and the town of Foolswater stands where Wytchwolde-Under-Ash once did. It is said that even to this day, one can still find ashes in the otherwise potable well-water of this village. Once a year during the Winter Solstice, the “Ash-Wind” comes to Foolswater, a suffocating black cloud that passes quickly but leaves dead birds and animals in its wake, darkening the trees, and staining the sky with black snow. The inhabitants of the village know better than to be caught outside during the day-long Ash-Wind. Everyone is locked snugly inside, singing old hymns that curse and re-curse the burned witches who once called this place home.