The peasants of the wood use crudely carved symbols to ward off wolves. They think the symbols are emblems of purity and goodness and that keeps the wolves away. The symbols work, but not for the reasons the peasants believe...
The symbols are actually arcance evil symbols which the wolves know and fear, but to which the peasants are oblivious. So how gullible are the peasants going to be when a strange horned man displaying the symbols on his shield turns up and asks for their allegiance?
A master thief is struck by an insanity spell and thinks he is half cat. He walks around sniffing things, clawing the furniture and licking himself in the manner of a grooming cat. This is a major cause of embarassment to the guild and the master thief must be cured of his insanity.