The peasants of the wood use crudely carved symbols to ward off wolves. They think the symbols are emblems of purity and goodness and that keeps the wolves away. The symbols work, but not for the reasons the peasants believe...
The symbols are actually arcance evil symbols which the wolves know and fear, but to which the peasants are oblivious. So how gullible are the peasants going to be when a strange horned man displaying the symbols on his shield turns up and asks for their allegiance?
The ochre sands stretch for miles around. Something kicks up the dust. It's a yak. A desert-yak. It ambles slowly, nuzzling the ground for the low-growing shrubs. The ranger freezes. "Stay very still," he warns. "Don't move at all."
"What is it?" you ask, breathlessly.
"It's the most dangerous creature in the whole Ocadian desert. And it's about to eat that yak..."