What to export or import....
Fabric: wool, linnen, silk...
Wood: raw-material, furniture
Metals: iron, gold, silver, copper...
Wine, beer, mead, spirits...
Animals: horses, sheep, swine, cows...
Coloring-powder (for fabric, ink...)
Raw-material to make fabric: unprocessed wool, linnen, silk...
Glass: Windows, figurines, glasses, raw-material...
Tea (not sure about my spelling here, but I mean the hot drink Englishmen drink instead of coffee!)
A rather large armed group slowly walks the road. Unless you get to see what they transport, you could think it is a caravan with expensive goods, or the soldiers escort someone important. But this is a prisoner transport, on the way to mines, criminals on their way for punishment.
The soldiers may be willing to talk, the captain will have a few questions on you and the road, but they will keep distance, and part soon.