There are no scrolls in this world, but there are crystals of various sizes, colors and qualities. Every spell has a requirement on the amount and characteristics of crystals that must be held in order for the spell to be cast, crystals which would shatter should the cast be successful. Now picture a land where crystals are scarce except for high concentrations of them in specific spots throughout the land. A number of scenarios could occur, such as benign companies selling the mined valuable for cheap, a region in constant magic-intense war zone, an area of crystals in the quicksand, or an undiscovered patch next to a town...
When someone befriends an animal, s/he obtains the ability to unite their souls together and take on the form of that animal as well as its abilities. S/he also gain some properties of that animal even when they are no keener t transformed, such as resistence to cold or senses. If s/he really wants to s/he can half transforms taking on characteristics of the animal and their normal form