The PC's enter a town amid a giant celebration, the Spring Wedding Festival. Unmarried men and women from all over the provinces gather her every spring to be matched by the most sacred matchmaker ever to live, Holly Lovard. Holly is now ancient and must be carried everywhere she visits and rumors are that this will be her last visit to the Wedding Festival so any matches made this spring will be doubley blessed.
Enter PC's, wrong place at the wrong time. Molly sees one of them, calls him/her out of the crowd and that are unable to resist the push and pull of the mob. Brought in front of Molly Lovard, the PC is declared the lifemate of
Could be the king's daughter, a peasant, member of the thieves guild. Could be anything to add a twist to an already building plot, or just throw the characters into an awkward situation.
As the PCs travel the road, right after a bend they hear a sharp whistle and call: "Heeey, not so lazy, move your asses!" It is a large man that calls, and there are unwilling workers that listen. A small company, 10-15 men work on the road, push boulders aside, dig up roots from under the road, etc. The large man that shouted turns to you, smiles fast and mutters something under his breath, sounds like cursing some lazy worker. "Where does the road bring you from, travellers?" And does a little small-talk.
And what is really happening? A group of bandits is 'adapting' the road for shady purposes. The road will not be wider, but tighter, with enough cover around (and a few traps perhaps), and will become an ideal spot for ambushing travellers or entire caravans. The bandit leader wants them all to appear harmless. The 'lazy worker' he cursed was actually a guard that should give warning before any travellers come around (fallen asleep). Not surprisingly, the boss may decide for an ambush even now.