A tribal society which lives on the harsh Northern Plains consider it dishonourable to slay an enemy without looking it full in the face. Any missile weapon is treated with derision and contempt, while rangers and other archers are denied entrance to the tribal villages.
The population of a forested kingdom never reveal their names to any but their immediate family, and consider it a grave mistake when others do so.
The court wizards of Angolterre have been working for several generations to protect the dynasty. They see to it that the new monarch's names acronymically refer to a rune of protection. Once completed, the rune will make the dynasty almost invulnerable in battle, wise in counsel, etc. Unfortunately the next name, the only one that starts with the right letter, happens to have belonged to the worst monarch in living memory. Not much chance of getting the current ruler to name his child that, or for the people to put up with it if he did! What's a court wizard to do? The magic requires that the plot be kept secret of course...