You wake in a pub and see that it's full of were creatures, and they're all staring at you with a scared look on their faces. As you continue on into the pub you look at your arm. You notice that your arm is covered in thick brown hair. As you continue on into the pub you look in a mirror, and staring back at you is a 7 foot werebear. As you continue into the pub people start to shy away form you. Once you go the bar you ask the weretigress that's the bartender and begin to ask her why everyone is shying away from you, and she begins ro tell you why.
A culture has it forbidden to say their rulers name under penalty of death. Anybody in power must be referred to as their title. Comes from the fact that the rule or position can be taken over by anybody from any level in society. To use the title elevates them or brings them down from whatever level they were originally at before they took the position. Respect and authority comes from the position, not from previous life.