The party is walking through the forest at night when they come upon a clearing. Half a dozen black-robed corpses lie scattered across the ground, and a pentagram of blood is shoddily drawn in the dirt.
It seems these people summoned something they could not control. Whether or not the demon returns is up to the GM, but it would be just as rich if the demon never returned, and for the rest of the night, every stray sound or odd shadow will be jumped at!
In the middle of a desert in an oasis is a single prospering oak tree. Near the tree is a large pool of water. Drinking from the water is said to give you eternal life but really only extends your life for as long as you continue drinking from it. Those that have found it and left, have never found it again. Some search for it still.