If a creature is transformed into another creature (say, a human into a dog), then that creature will become more and more accustomed to the new form until a point is reached where reversing the spell is impossible. A second transformation is possible, but the creature will have to go through the whole process again.
An ancient, psuedo-immortal race has been manipulating something important (politics, religion, economics, etc.) for centuries. Hardly anyone is aware of them, let alone their goals.
There are reports of a monster that lurks in the tops of trees and drops down on unsuspecting people. It causes them no damage but it frightens them with a hide-like face with big dead eyes, drooling and barking like a dog while unsuccessfully attempting to have intercourse. The PCs investigate and find that it is the local village moron that is doing the spelunking in the woods. How can they explain this otherwise pleasant and merry man that it is wrong to put on a mask, drop down from trees and attempt intercourse with relatives and neighbours.