If a creature is transformed into another creature (say, a human into a dog), then that creature will become more and more accustomed to the new form until a point is reached where reversing the spell is impossible. A second transformation is possible, but the creature will have to go through the whole process again.
An ancient, psuedo-immortal race has been manipulating something important (politics, religion, economics, etc.) for centuries. Hardly anyone is aware of them, let alone their goals.
God has been slayed by a mortal man and his head is now worshipped and put on a pedestal. The PCs are hired to steal the head and bring it to a mystic that claims to have the power to revive God.