One of the standard peices of equipment for an adventurer is a sword. But swords were actually very complicated to manufacture. Therefore, an adventurer who owned a sword might have had it passed down through the generations or might have been rewarded by some influential figure. Or simply looted it from a tomb.
The party is walking through the forest at night when they come upon a clearing. Half a dozen black-robed corpses lie scattered across the ground, and a pentagram of blood is shoddily drawn in the dirt.
It seems these people summoned something they could not control. Whether or not the demon returns is up to the GM, but it would be just as rich if the demon never returned, and for the rest of the night, every stray sound or odd shadow will be jumped at!