There is an important pair of fraternal twins. Possibly minor dieties, sorcerers, or maybe just an important pair of nobles. One is evil and one is good. The thing is, the one who looks evil at first glance is the good one, and vice versa.
There is a person who has a well-known reputation, probably involving something illegal. But this person is either very clever and crafty, or really like his or her privacy, for no one knows who this person actually is. As an added twist, perhaps this person is of an age that would noramlly be wildly inappropriate (say, a child is a much-feared bandit) or maybe not the expected gender or even race.
One of the most wanted assassins in the realm looks exactly like an important person (local nobility, PC, etc.) This may or may not be common knowledge.
You pass through a woodland with a floor that seems remarkably clean of debris. Suddenly your attention is drawn to a twisted bit of wood by the trail side, a short broken twig with several stubs of branches along its length and most of the bark missing. When you reach it, the twig blurs and turns into a small brown lizard, caught in the middle of its body-twisting run. The little reptile darts away down the trail with impossible speed, no doubt magically enhanced, and is lost to sight in a moment. Now someone knows you are coming...