There is an important pair of fraternal twins. Possibly minor dieties, sorcerers, or maybe just an important pair of nobles. One is evil and one is good. The thing is, the one who looks evil at first glance is the good one, and vice versa.
There is a person who has a well-known reputation, probably involving something illegal. But this person is either very clever and crafty, or really like his or her privacy, for no one knows who this person actually is. As an added twist, perhaps this person is of an age that would noramlly be wildly inappropriate (say, a child is a much-feared bandit) or maybe not the expected gender or even race.
One of the most wanted assassins in the realm looks exactly like an important person (local nobility, PC, etc.) This may or may not be common knowledge.
A floating city hovers over the capital, seemingly appearing out of nowhere. Its spires are blinking in the morning sun, revealing alien architecture. What will happen next? Rumours spread like wildfire that this is the ancient city that once stood at this very spot. Mystics proclaim that it will take root here once again, crushing the capital under it. Somebody needs to get up there and investigate.