There exists a prestigious academy with a history going back hundreds of years. Graduates are highly skilled and very much sought after for employment. For purely traditional reasons, the academy requires its students to become proficient in a skill or area of knowledge that has no use in the modern world. This could be Ancient Egyptian, an antiquated form of writing such as shorthand, knowledge of building or repairing antique steam engines, programming COBOL, etc. PCs who graduated from this academy must be sure to have this skill in their repertoire.
What about a 'criminal' society with distinct laws - for stealing, the larger the value of something stolen, the less punishment the courageous thief recieves (but must return it of course). For this pirates(?) caught petty thieves deserve to be punished harshly. If you take, you better take a lot.