There exists a prestigious academy with a history going back hundreds of years. Graduates are highly skilled and very much sought after for employment. For purely traditional reasons, the academy requires its students to become proficient in a skill or area of knowledge that has no use in the modern world. This could be Ancient Egyptian, an antiquated form of writing such as shorthand, knowledge of building or repairing antique steam engines, programming COBOL, etc. PCs who graduated from this academy must be sure to have this skill in their repertoire.
Saril had a dream. To open a library in the windswept wastes of Naarish, so that the people of the many villages and towns spread over the hundreds of leagues of desert could discover the joys of his books. For a whole year he kept his library open, but alas, almost no one came.
That is when Saril came up with his new idea. If people didn't travel to read his books, he would travel to them! Saril closed his library, hired a team of twelve camels, loaded up the beasts with all of his books and proceeded to invent the first nomadic library.
Now children and adults alike, looked forward to hearing the bells of Saril's camels as he entered their villages, as he tirelessly traversed the deserts in a long circuitous route, visiting every village and town he came across, in turn. It came to pas that Saril's traveling library came to some fame, and that is how the folk of Naarish became literate.
A word of warning though. Naarish has only six thousand volumes. He deals with those that lose or steal his tomes quite "harshly", by bypassing the town or village which was responsible for losing one of his books for that calendar year.