Under the sewers of a large town ancient burial chambers are discovered. If the PCs investigate they fill find that a pale white flowers grows amongst the graves, in the dark.
How do they survive without light? What is their origin? Why in a burial chamber and not just in any old cave?
Can they be sold or do they have any special quality at all? It is up to the PCs to discover.
If a creature is transformed into another creature (say, a human into a dog), then that creature will become more and more accustomed to the new form until a point is reached where reversing the spell is impossible. A second transformation is possible, but the creature will have to go through the whole process again.