How about a dragon how cheerfully rules over a kingdom; his people all know him for what he is, and dragons are looked upon as wise and benevolent creatures. Dragonslayers from other kingdoms coming to free it from 'tyranny' are likely to get beaten to death by peasants with cast iron skillets.
Someone needs the blood of a dragon, given willingly, to make a rare potion. Guess who gets hired to sweet-talk a dragon into giving up some highly powerful blood?
During battle/war the heads of all slain are decapitated and collected by the slayer. The slayer will clean them up and put them on display for inspection by the commander. Depending on the deads name, rank, and expression on the face held by the death blow-the slayer will be rewarded by gold and/or status.