When night falls, we find peace in the knowledge that daytime will return soon, and vice versa. But what if the world was split: daytime and night are two different, coexistent worlds, each with it's own laws and rules. At dawn and sunset, our soul switches to inhabit our other being, our 'twin'.
Historicly, we have had plenty of rl groups like the Taliban and the Puritans who supressed anything which was in any way fun. What if there was some group that was the opposite? (which in time would cause problems of it's own for the civilians under their control.)