A world where, instead of aging in years, the people age in knowledge. So, instead of dying once a general age was reached, they die once they achieve a certain amount of knowledge. A man could live forever if he never learned anything, or could die after reading a few choice books. Of course, the knowledge of the land would be regulated, like medical drugs.
The PCs find a small green glass bottle, something can be seen writhing within the smoked glass. If the PCs open the bottle a repulsing form of life will pour forth and grow in size. A genderless beings of soft pliable purple flesh towers before the PCs, it has no detail, no distinguishing characteristics except for a narrow slit for a mouth that holds rows of inwardly curving teeth.