A world where, instead of aging in years, the people age in knowledge. So, instead of dying once a general age was reached, they die once they achieve a certain amount of knowledge. A man could live forever if he never learned anything, or could die after reading a few choice books. Of course, the knowledge of the land would be regulated, like medical drugs.
"Yn these landes, theye do ryde upone greate flowtinge beastes alike as those thate ye fyshermen do calle nawtilus; Ande these beastes, callede 'pyky-pyky' because of ye noises thate the beastes make, are troubelsome ande beastlye mountes, withe fowle temperes." -Telliamed ap Ynris, "Ye Westerne Landes".
(A levitating giant nautilus that makes a noise like "piki-piki" and is thus called a Great Piki-piki.)