A world where, instead of aging in years, the people age in knowledge. So, instead of dying once a general age was reached, they die once they achieve a certain amount of knowledge. A man could live forever if he never learned anything, or could die after reading a few choice books. Of course, the knowledge of the land would be regulated, like medical drugs.
Marraige custom. The groom must prove his worth to the friends, family, and future wife. The best man is obligated to challenge the groom to a duel and the best man chooses the weapons. (can be anything, toothpicks, cotton balls, anything) If the groom wins then he proves his worth. If he loses then the bride will accept him for his faults and could sometimes gives him a task to accomplish before the wedding.