A world where, instead of aging in years, the people age in knowledge. So, instead of dying once a general age was reached, they die once they achieve a certain amount of knowledge. A man could live forever if he never learned anything, or could die after reading a few choice books. Of course, the knowledge of the land would be regulated, like medical drugs.
A legend tells of a people living deep in the desert, they appear at first as ordinary human beings, sometimes impersonating someone familiar to the PCs, before causing their features to disappear, leaving a blank, smooth sheet of skin where their face should be.