In ancient Rome, social appearance and respectability were everything. The most hated men were punished with damnatio memoriae, damnation of memory. Every trace that a person had ever lived was removed. Busts were shattered, freizes were marred, records were struck. Any sign of the hated figure was destroyed.
The PCs come across a town with a strange curse: Every morning, those who have grown up here wake up with the memories of someone else. They do not find this strange and have no idea it is happening. They calmly wake up and start these new lives as though they have always been that way.
The cause: A wizard who lived there was spurned by a maiden he was infatuated with. His attempt to manipulate her memories into believing they were already together and that she loved him went horribly awry.