There is a small and strange nature-worship cult that has dedicated itself to freeing vegetables. They appear usually in working pairs or trios, arriving to villages and towns separately and wearing the local garb. For some reason, they have taken to disguising themselves specifically as a scholar, a cooper, and a fisher. At night, they will sneak into backyards and side gardens, digging up household fruits and vegetables. They pile the pilfered plants into a cart and vanish in the night. While the townsfolk wake up to empty gardens, the cultists replant the fruits in the wild to let them be "free".
Gnomes are famous for their festive springtime celebrations. Farm villages will often dye their hens eggs bright colors; with gnomish magic, the chicks that hatch from the eggs have the very same colors. The chickens eventually lose their hues, but the stronger the magic, the longer the color stays. In a gnomish village, one can easily spot the village shaman by his flock of gaily colored fowl.
Rich Romans raised fish in private pools at their villas. A favorite fish was lamprey, a parasitic fish which sucks off blood and flesh but made an excellent meal. A particuarly gruesome punishment for slaves was to be thrown into the lamprey pool, where their flesh was ripped from the bone by swarms of the jawless fish.
In ancient Rome, social appearance and respectability were everything. The most hated men were punished with damnatio memoriae, damnation of memory. Every trace that a person had ever lived was removed. Busts were shattered, freizes were marred, records were struck. Any sign of the hated figure was destroyed.
Medieval Britons didn't write contracts. Instead, men making agreements would clap their knives onto an altar and recite the agreement three times to seal a deal. Even after the Normans introduced written contracts, British nobles would wrap the parchment around a knife to authenticate it.
As the PCs travel the road, right after a bend they hear a sharp whistle and call: "Heeey, not so lazy, move your asses!" It is a large man that calls, and there are unwilling workers that listen. A small company, 10-15 men work on the road, push boulders aside, dig up roots from under the road, etc. The large man that shouted turns to you, smiles fast and mutters something under his breath, sounds like cursing some lazy worker. "Where does the road bring you from, travellers?" And does a little small-talk.
And what is really happening? A group of bandits is 'adapting' the road for shady purposes. The road will not be wider, but tighter, with enough cover around (and a few traps perhaps), and will become an ideal spot for ambushing travellers or entire caravans. The bandit leader wants them all to appear harmless. The 'lazy worker' he cursed was actually a guard that should give warning before any travellers come around (fallen asleep). Not surprisingly, the boss may decide for an ambush even now.