The party comes across a nice hermit in the woods. He gives them food and lodging for the night. They awaken to his terrified screams. "East! It's east! Stop it! It'll kill us all!" The poor horror-stricken hermit dies thrashing in agony, one boney arm outstretched, his finger pointing to the east.
People argue about the true form of the beasts known as "Bloodtouches", since they seem to take dozens of forms. Unfortunately, their bite's effect isn't in doubt. Anyone bitten by the bright crimson beasts rapidly loses all hair; their skin color shifts to bloody red. Many people fear those under this curse; villages of blood-skinned outcasts huddle in the wilds.