The party comes across a nice hermit in the woods. He gives them food and lodging for the night. They awaken to his terrified screams. "East! It's east! Stop it! It'll kill us all!" The poor horror-stricken hermit dies thrashing in agony, one boney arm outstretched, his finger pointing to the east.
Often times in when alchemy is thought of, we think medieval times with wizards and sorcerers. What if such things existed in modern days such as today? What if the focus of alchemy is common knowledge is can be used for favorite drinks? What if you have a soda machine that can create soda with special properties? The varieties is endless, though good taste is limited. What kind of concoctions can you create?