The party comes across a nice hermit in the woods. He gives them food and lodging for the night. They awaken to his terrified screams. "East! It's east! Stop it! It'll kill us all!" The poor horror-stricken hermit dies thrashing in agony, one boney arm outstretched, his finger pointing to the east.
A certain patch of forest is well known for causing anyone who ventures into it to suddenly go blind. Once they leave the area their vision returns. Rumors of treasure hidden within.
Recently, agents of a necromancer's guild known as the Guild of Morticians have been seen slinking around the graveyards in the metropolis of Jeffsport. They have been seen with many small undead creatures, leading to speculation that someone may be digging up the corpses and selling them to the Guild of Morticians. The Jeffsport Civil Authorities Office and various splinter groups thereof, including the famous Blue Lampsmen (the Jeffsport city guard), have issued a bounty of 100 silver pieces for information leading to the capture of whoever is selling the corpses to the necromancers, and a 30 gold piece bounty on any member of the Guild of Morticians.