The party comes across a nice hermit in the woods. He gives them food and lodging for the night. They awaken to his terrified screams. "East! It's east! Stop it! It'll kill us all!" The poor horror-stricken hermit dies thrashing in agony, one boney arm outstretched, his finger pointing to the east.
A certain patch of forest is well known for causing anyone who ventures into it to suddenly go blind. Once they leave the area their vision returns. Rumors of treasure hidden within.
In cultures and langauges with very few acceptable personal and family names, nicknames will be used. These nicknames will be based on their physical traits and personalities. So instead of five Ryon Khans, you have Big Ryon, Little Ryon, Fast Ryon, Ryon the Priest, and Ryon with coin. It will make finding people, for an outsider, difficult.