Magical curses are rarely cast, as if cast on someone for fun or purely maliciously and the person cursed has not done something seriously wrong, it tends to ricochet back on the curser. Therefore the few who do get cursed are shunned by most people as genuinely guilty,and few will help them.
The words of a wedding vow contain a strong love spell which enchants both the people who says it, so they will allways be deeply in love with each other.
Little halflings are told that if they don't behave, a demon called Santa Claus from a hell of ice will kidnap them and force them to toil making toys.
A long time ago. Final fantasy III came out with a new approach to learing magic. The characters would be equipped with espers(magical beings) and as they fought more battles, they would learn spells from the espers. What if a similar approach to learning magic was applied to a P&P rpg?