Magical curses are rarely cast, as if cast on someone for fun or purely maliciously and the person cursed has not done something seriously wrong, it tends to ricochet back on the curser. Therefore the few who do get cursed are shunned by most people as genuinely guilty,and few will help them.
The words of a wedding vow contain a strong love spell which enchants both the people who says it, so they will allways be deeply in love with each other.
Little halflings are told that if they don't behave, a demon called Santa Claus from a hell of ice will kidnap them and force them to toil making toys.
"...The people of the Dalaben Fens have a custom heretical to our superior Zodashan faith, in which they place their dead upon the grass roofs of their stilt-houses. It is said that they do this because they used to bury their dead before the great Judgement, in which their home became the swamp which it is today."-Sir Edrosh Metorva, "The Barbarian Lands of the East, Volume X."