Chekov's Spell -- This spell has a two-fold effect. The first is to make the target item almost-unnoticeable to anyone not specifically looking for it. The second is that someone who has seen the item will remember it when they encounter a situation that would be perfectly solved by use of said item.
The ruling family depends on some magical artifact or place to secure their right to rule. A monarch isn't considered legitimate until he or she has been "accepted" by the artifact or place, whatever that might entail. It is also possible that some one else, not of the ruling family, could be accepted as the legitimate heir... A fact which the monarchs would like to keep secret.