A town has a festival every year in the dead of winter. The festival of birds. The towns folk dress in feathery robes and beaked masks and dance and frolic in the belief that the changes of the seasons are controlled by the presence of birds. According to tradition, the festival tricks Spring into coming early because the birds have returned.
The PC's end up in a strange world where the very rocks are made of gold and jewels.As such gold and jewels is worth very little, but the iron in their swords and belt buckles is suddenly worth a LOT.