A town has a festival every year in the dead of winter. The festival of birds. The towns folk dress in feathery robes and beaked masks and dance and frolic in the belief that the changes of the seasons are controlled by the presence of birds. According to tradition, the festival tricks Spring into coming early because the birds have returned.
In ancient China, women bind their feet for cosmetic reasons, resulting in them not able to walk without help and walking in a shuffling gait.
Possibly this can be modified such that people do it for less stupid reasons.
Disclaimer: This is NOT a racist remark since I'm Chinese myself and hence entitled to freely judge Chinese customs. NOT sexist either since I'm female as well.