A culture has a tradition of wearing animal pelts as a sign of status or job. Carpenters might wear beaver skins, Masons have a moleskin hood to their cloak, Gaurdsmen might have badger pelts. Done to show the culture's respect for nature and how much of nature is equal to each other.
A city the heroes visit is in a crisis, the king and queen are getting a divorce. Who shall rule? The inhabitants of the city take sides by tying a red or blue ribbon to their swords, sticks etc. Whose side will the Pcs take?