Adventurers love sharp objects: knives, swords, spear tips, arrow heads, and so on. So where do they go to get these items? A sharpshop, that is where.
Helioglyph (his magical name) is a Talismonger, a maker of charms, talismans, holy items, and so on. This is the place where those seeking fine craftsmanship and good symbolism come. If you are looking for enchanted items, go elsewhere.
The Main Sail Smiths is a business of renown in the Known World. The shop is the premire sail maker for the Northern part of ThirdLand.
Looking for a charm to ward off evil spirits or the claw of a marsh dragon?
Need some willow bark for your headaches or a potion to cure a lack of virility?
Got a weird looking ring and you don’t know what it is?
Dural could be your man.
All of the world is an adventure, and Aunt Queen, as she likes people to call her, has experienced alot of it. Old age has confined her to her home, and curio shop where she collects and sells cameos, books, and antiques.
Schaak is a well built peddler that always seems to have just what is needed at the moment. He is a high powered mage that has given up adventuring and much magic for a more medial, yet rewarding existance.
In the Middle Ages, and even up to the early twentieth century, most of Europe's executioners were related: the Sansons and Deiblers in France, the Pierrepoints in England, etc. The reason for this was that, it generally not being socially acceptable to, well, kill people, executioners and their children could, generally, only marry other executioners or their children.
The parallels with massively inbred, Hapsburg-style dynasties are obvious- imagine a rather clever but politically inept satirist noting this, and being sentenced by the latter to a meeting with the former; even worse, imagine a dynasty of deranged and deformed executioners- think Texas Chaisaw Massacre with government funding.