Adventurers love sharp objects: knives, swords, spear tips, arrow heads, and so on. So where do they go to get these items? A sharpshop, that is where.
Helioglyph (his magical name) is a Talismonger, a maker of charms, talismans, holy items, and so on. This is the place where those seeking fine craftsmanship and good symbolism come. If you are looking for enchanted items, go elsewhere.
The Main Sail Smiths is a business of renown in the Known World. The shop is the premire sail maker for the Northern part of ThirdLand.
Looking for a charm to ward off evil spirits or the claw of a marsh dragon?
Need some willow bark for your headaches or a potion to cure a lack of virility?
Got a weird looking ring and you don’t know what it is?
Dural could be your man.
All of the world is an adventure, and Aunt Queen, as she likes people to call her, has experienced alot of it. Old age has confined her to her home, and curio shop where she collects and sells cameos, books, and antiques.
Schaak is a well built peddler that always seems to have just what is needed at the moment. He is a high powered mage that has given up adventuring and much magic for a more medial, yet rewarding existance.
When you sleep, your soul briefly returns to the place where it was created/goes to when it dies, and seeks nourishment. Everybody's soul is created with a little link (or you could say a greater entity calls it back) to that place so that it can return easily, but upon death, the soul returns via that and annihilates the link as if returns.
Also, as an added thingy, you could say the entity supplying the link, or residue of the links themselves, (whichever) is the source of all arcane power.