Christmas type holiday that can be thrown into any city/town.
The addition of “irrelevant” details adds local colour to a campaign world, giving the impression that the DM has thought very deeply about the history of even the smallest architectural feature.
Surnames: Most surnames fall into one of four categories. Patronymic surnames such as Johnson pass from father to son (literally, 'Son of John'). Occupational surnames such as Cook or Miller stem from an individual's livelihood. Topographic names such as Forest or Ford identify habitation. There are also a few surnames that derive from individual characteristics or nicknames...Small and Stern for example.