Christmas type holiday that can be thrown into any city/town.
The addition of “irrelevant” details adds local colour to a campaign world, giving the impression that the DM has thought very deeply about the history of even the smallest architectural feature.
People argue about the true form of the beasts known as "Bloodtouches", since they seem to take dozens of forms. Unfortunately, their bite's effect isn't in doubt. Anyone bitten by the bright crimson beasts rapidly loses all hair; their skin color shifts to bloody red. Many people fear those under this curse; villages of blood-skinned outcasts huddle in the wilds.