Wonder World LLC is the largest operator of virtual theme parks, amusement parks, and other non-sport, non-mmo virtual environments.
The net went down, it went down hard. People got hurt, people died.
Things are not what they appear in the Cognitive Network
The CogNet might be policed by sentient programs and controlled by artificially intelligent super computers, but it is built on top of millions of organic memory cores that function as its host.
Faerie foods with unusual effects. Like faerie sausages that turn the eaters into wiener dogs, faerie wines that make the drinker whiny, etc. There's a table in Palladium Fantasy RPG which has a table of ideas.