"We just thought the winter was worse'n usual. Turns out we had an unexpected visitor. Wasn't until poor Dave and Glenda... died... that we finally got a clue. By then it was almost too late. You know how many of us'll never be the same? Oh, you doubt me, do you? Look in my eye, son, and tell me what you don't see. Yeah, I thought so. Damned Snow Devil!"
All you need to stop a brain is a bullet.
The World is actually a number of continents surrounded by oceans, which are in turn surrounded by mountains. The oceans rush off the edge of the plateau on which the World sits into the Outside...